Let’s Figure Your Sh*t Out
If you’re a founder seeking community and strategic support, then you’re in the right place
Figure Your Sh*t Out (FYSO) was created for mission-driven founders to create a safe space to test their big ideas, build and grow their businesses, and figure their sh*t out, together.
Introducing: FYSO Friday x echo on Friday, October 11th
FYSO is committed to creating events and content focused on giving you a safe space where it’s 100% okay to not have all the answers.
Real talk: You never really “figure your sh*t out.”
However, by having a community you can collaborate with and lean on, we’ve seen firsthand that you can go farther and faster than trying to go it alone.
Together, we work smarter.
Over the last 5 years we’ve run a program called the FYSO Accelerator where we’ve worked with Founders to:
Work "on" your business, not just "in" your business
FYSO will help you “see the forest from the trees.” Our community will give you a space to be strategic and prioritize the things that will make the greatest impact on your business.
Have an inclusive, non-judgemental space for support
What happens at FYSO, stays at FYSO. Anything said at a FYSO event is kept confidential so you can feal comfortable asking for advice, venting frustrations, reflecting on your failures, brainstorming solutions, and asking to get connected to resources…
… And we love to celebrate your wins!
Get the tools you need to build a thriving business
FYSO will give you the resources you need to build a business and life you love. You get to define what success means to you. Then, based on your goals, we’re obsessed with helping you find product market fit, bringing your product(s) or service(s) to market, and making your big ideas come to life.
And based on the feedback we’ve received each year from FYSO Founders, we’re proud to say our program changed their lives for the better!
“I would absolutely recommend FYSO to others. This program will help you gain clarity on your 'why' and helps lay the foundation for success. Also, the community is amazing.
Because of FYSO, I’m going to be a published author. Aspiring Co., the book, is now going to be published with Wise Inc. Creative publishing and I was introduced to them because of connections made from my FYSO cohort!”
— Danae Edmonds, Founder of Aspiring Co.
What FYSO is…
Our events, programs, and resources are focused on creating an inclusive environment where everyone is welcome regardless of your growth goals.
Customizable experiences: As a founder, YOU get to define success.
What FYSO is not…
— Melinda McGee
Founder of Memento & Muse Gift Design
How Our Programs Have Helped Founders:
“FYSO is an ecosystem that helps entrepreneurs move forward whether it's by leaps and bounds or by baby steps. We get to show up authentically and are met with compassion and humor. I loved my time with FYSO.”
— Zebrina Warner
Founder and CEO of
Warner Coaching and Consulting, LLC
“The FYSO Accelerator helped me focus on finding the right product/market fit. The way the program presented everything gave me a slight nudge to rethink my approach. It helped me clearly define my company’s core competencies and that was a game changer. Now we’ve landed 3 paying clients this summer where we’re piloting our services with three different potential markets.”
— Nathaniel Myers
Founder & CEO of The M Project
“It goes beyond the other groups/masterminds that have this process of these are your business core values, this is your ideal client, etc. It's getting to the root of asking whether or not you have an absolute business idea that is going to work and how to actually make it happen.”
— Erin Perkins
Founder of
Mabely Q and Read My Lips
Being a founder means being a leader. To thrive, you’ve got to build a business that’s as sustainable for you and as it is for what you’re setting out to accomplish.
What’s next?
FYSO is powered by Noel & Co., a Certified B Corp marketing and strategy consultancy.
As we look to the next five years, we’re continuing to explore where we should be focusing to make the greatest positive impact as we work to create more, great jobs - both through driving sustainable growth for mission-driven organizations and creating programs and resources to help the next generation of founders thrive.
This is why we launched the Founders Summit in 2022 because we saw a need for a more inclusive, unpretentious event. We received fantastic feedback, so we’re bringing it back again this year!
Coming soon: FYSO 101 Course: Build the Business, Life, and Wealth YOU want!
We’re also excited to share we’ve spent the last year working to combine the most valuable content and resources we’ve developed for the FYSO Accelerator into a course that founders will be able to take at their own pace.
Be sure to sign up for our newsletter if you’d like to know when the course goes live. 🎉
What about the FYSO Accelerator?
As for the FYSO Accelerator, we recognize that we need to shift to a model that’s more sustainable for us as an organization.
Up until now, we’ve made the program pay-what-you-can. Some years this has at least got the program to breakeven. But in 2022, we ended up in the red.
Given this, in the Fall of 2023 we’re going to test out evolving the program to be tied to a one-day strategic planning workshop and the ticket to the workshop will include access to the FYSO course.
We’ll then be gauging whether workshop participants are open to investing in additional strategic support moving forward.
