FYSO 101: Build the Business, Life, and Wealth YOU Want

The course you need to build a business that’s as sustainable for you as the amazing things you’re setting out to achieve!

 
 

You get to define what success means to you. We’re just here to help you make it happen.

 

The Figure Your Sh*t Out (FYSO) 101 course stems from our work with 50+ startup founders that believed business should be about more than just making money.

Going through this course will give you the tools you need to test your big ideas, hone your business model, and figure your sh*t out.


WHAT TO EXPECT

Group of entrepreneurs at an event with a sign that says "We figured our sh*t out!"

Ensure you’re asking the RIGHT questions

By taking the time to go through this course - you’ll ensure you build and grow a business that’s truly aligned with your definition for success.

We designed this course to help you:

  • Build & grow a business that will align with your life goals and strengths as a leader

  • Take time to deeply understand the customers you serve (or want to serve)

  • Explore what makes the product or service you’re developing unique

  • Discover how to use purpose as a strategic advantage

No BS

At the end of the day, we’ve found that there is no one “secret” to success. You’ve just got to start. Failure is normal. Pivoting is expected.

This course is a great way to dive in and build momentum for your big idea.

You’ll walk away from the FYSO 101 Course with:

📈 A plan

A clear, strategic plan on how to connect with your customers and build a thriving organization

🙌 A clear idea of your definition for success

Rather than tell you what you should do with your business, YOU get to define what success means to you

🎉A win

Feeling like a bada** because you're one step closer to having your sh*t figured out!

Curious about the content we teach in this course?

Click here to sign-up to receive our free 101-page FYSO founders guide, which gives you a detailed breakdown of how to build & grow a kicka** purpose-driven business.

Even if taking a course isn’t something you’re wanting to invest in, this guide was created as a standalone tool for people working to build and grow a business

Building and growing a business is hard,
which is exactly why you shouldn’t go it alone.

"FYSO will inspire and change both you and your business."

— JALEN MCGEE
Founder of YouEmbark

FIGURE YOUR SH*T OUT

FIGURE YOUR SH*T OUT

Neon sign that says "This is the Sign you've been looking for"

This course is the perfect way to ensure you’re asking the right questions - whether you’re first starting out or finding yourself at a strategic crossroads.

So, let’s do this!

FREQUENTLY ASKED QUESTIONS

 
  • This course is great for you if…

    You’re in the early stages of building a business and want to build a strong foundation


    OR

    You’re at a transition point and want to take time to think through your strategy and ensure you build a business that will align with your definition for success.

  • As part of this program, you'll learn the importance of having a strong "why" and we'll explore how having purpose can give you a competitive advantage.

    Having a "Mission-driven" or "purpose-driven" business means that you're not just building your business to simply make a profit, but that you believe that your business should also help make a positive impact in some way - on your employees, the people you serve, the environment, or your community.

    You get to define what this means to you. All that we ask is that you build a business in a way that moves the needle in the right direction.

    It could mean that your mission is to provide great jobs that truly take care of employees and pay a living wage, that you are committed to supporting local businesses in how you operate, or that you donate a percentage of your profits to a non-profit that aligns with your mission.

    You might even consider exploring a 'social enterprise' business model by taking this free B impact assessment.

    If you have any questions about this, reach out & let's talk about it!

  • The course is a one-time investment of $95.

  • Absolutely! We've had many FYSO participants weigh the benefits of pursuing a for-profit versus a non-profit model for their social enterprise and still found the program to be a valuable resource.

    This course is an especially great fit if you're considering building a non-profit that you would like to have some form of "earned income," i.e. a strategy for making money outside of grants and donations.

    Regardless, at the end of the day, we care most about supporting you in building an organization that will (1) best solve the problem you're setting out to solve and (2) that will be sustainable for you and your life goals.

  • If you sign-up for the course and decide it isn’t value-add, we’re happy to grant you a full refund.